On Tuesday, March 10, 2015, SIWILAI presented “Summer Romance”, the Spring/Summer 2015 Collection launch and the exclusive launch of Smythson’s first showcase in Thailand. The event welcomed an abundant number of respected press as well as honoured guests.
SIWILAI Spring/Summer 2015 Collection
To launch the Spring/Summer 2015 Collection under the branches of the “Summer Romance” theme, SIWILAI turned its store space into a flourishing garden. The variety of flowers suggested the seasons’ ambiances and introduced the seasons’ blooming key looks which include clothing, bags, shoes, and jewelry from various world class brands and leading seasonal trends.
For the ladies, SIWILAI curates the trendiest selections to take her all through the week. On week days, The Leading Lady who looks glamorously professional in work attire or strong and Smart in Every Sense with outfits exhibiting bold, deconstructive designs, Neon Summer: Friday Nights, featuring outstanding neon outfits suitable for partying on Friday nights, Easy Like a Saturday Morning, casual pieces meant to be worn on relaxing days off, Saturday Night: Dark Romance is all about fascinating cocktail dresses suitable for romantic or special occasions, and Preppy, Sporty Sunday for fun days out.
For the gentlemen, SIWILAI introduces 3 leading trends: City Wanderer, featuring stylish looking outfits with a hint of fun for city men, Outdoor Adventurer consisting of sporty and adventurous fashionwear, and Dapper Chap for special or formal occasions which require dressing smart and looking highly presentable.
This Season’s Highlighted Brands
Clothing: A.L.C., Damir Doma, Fausto Puglisi, Haider Ackermann, Maison Kitsune, Simone Rocha,
Thakoon Addition, The Row, Victoria by Victoria Beckham, We Are Handsome
Shoes: Aquazzura, Gianvito Rossi, Pollini, Tabitha Simmons
Bags: Delvaux, M2Malletier, Smythson
Jewelry: Delfina Delettrez, Eddie Borgo, Le Gramme
Sunglasses: Prism, Sun Buddies, The Row
Headwear: Maison Michel
Clothing: Alexander Olch, Band of Outsiders, Maison Kitsune, Orlebar Brown, Slowear, Thom Browne
Shoes: Common Projects, Golden Goose
Bags: Head Porter, Isaac Reina
Sunglasses: Sun Buddies
Smythson, England’s historical and well-known leather goods brand, established its very first corner in Thailand at SIWILAI. Presenting the hallmark of Smythson’s global identity, the corner showcases an exquisite array of leather bags and accessories; from versatile travel goods and technology accessories to a curated collection of timeless leather stationery and books.
The shopping experience at SIWILAI houses the iconic Panama collection, which is inspired by Frank Smythson’s original diary design from 1908. Soft, supple and surprisingly versatile, its iconic cross-grain leather is presented in an arrangement of bold and bright luxury leather travel goods. Speaking to Smythson’s founding philosophy, the meticulous construction of each silhouette and design attend to a need for timeless shapes – peerless luxury is paired with certain longevity; the creation of a collection to last a lifetime.