Meet the music tour with a twist. To save you circling the globe for a peep at your favourite act, SIWILAI has done the legwork and is bringing the music to you. SIWILAI Tour is a travelling showcase featuring handpicked artists from all around the world with musical stylings are that perfectly in-tune with the SIWILAI ethos. Expect the freshest takes on live performances and unprecedented collaborations between big-name musicians and the SIWILAI brand, where great tunes meet fashion, art and moving image on one pulsating platform.
Kicking off the world premiere of the SIWILAI Tour was none other than A$AP Rocky. On May 8, 2014, SIWILAI celebrated this glorious occasion by shutting down the entire Central Embassy shopping complex and treating selected guests to a private performance by A$AP and his live band. There couldn’t have been a better venue for the fashion-loving rapper to make his Bangkok debut than in the city’s newest retail landmark, surrounded by all his favourite brands – truly a night of firsts for Thailand.
Following Central Embassy’s grand opening ceremony, guests of SIWILAI made their way to the cordoned off concert area on the ground floor. The set-up comprised a stage as well as a massive, floor-to-ceiling LED screen, flickering with SIWILAI’s Chao Phraya pattern, which was also projected into the overhead void of the empty shopping complex. A large panel of the stage wall slowly pushed forward to reveal a raised DJ booth, signaling the start of the show. A$AP Rocky emerged from the roaring crowd and took the stage, performing a selection of his much-loved tunes, including ‘Purple Swag’, ‘Fashion Killa’, ‘Peso’, ‘Goldie’, ‘Ticket’, ‘Wild for the Night’ and ‘Angels’. The rapper closed the show with crowd-favourite ‘Fucking Problems’, and needless to say, things got pretty crazy from there on out.