Key Responsibilities :

• Drive B2B sales and achieve annual revenue targets.
• Prospect and acquire new Café, Restaurant, Hotel, Corporate, and other B2B accounts.
• Build, manage, and continuously develop a strong sales pipeline.
• Conduct customer visits and identify new business opportunities.
• Arrange coffee tasting, cupping, and product presentation sessions for prospective customers.
• Prepare quotations, commercial proposals, negotiate business terms and agreement contract.
• Follow up with prospects and manage opportunities from initial contact through closing.
• Manage and develop existing key accounts to drive repeat business and long-term growth.
• Work closely with the Coffee, Roastery, Operations, and related teams to ensure excellent customer service and execution.
• Monitor sales performance, pipeline progress, customer feedback, and market opportunities.

Qualifications :

• Bachelor’s degree in Business Administration, Marketing, Hospitality, or a related field.
• Proven experience in B2B Sales, Business Development, HoReCa, Coffee, F&B, or Hospitality is preferred.
• Strong sales, negotiation, presentation, and relationship-management skills.
• Proactive and comfortable with prospecting and approaching new customers.
• Able to manage the full sales cycle from lead generation to closing and account development.
• Good analytical skills and ability to manage sales pipelines and forecasts.
• Good command of Thai and English.
• Knowledge or passion for specialty coffee will be an advantage.