Key Roles and Responsibilities:

• Partnership Development: Create compelling presentations to attract partners for co-branding activities and media monetization, negotiate agreements, and secure investments to support SIWILAI's marketing initiatives.

• CRM System Management: Establish and maintain a comprehensive CRM system that supports all SIWILAI businesses, enhancing customer loyalty and engagement strategies.

• Promotional Strategy: Initiate, implement, optimize, and report on promotional activities to drive traffic and revenue growth with maximum efficiency.

• Strategic Collaboration: Work with internal teams—including brand marketing, digital marketing, cultural & events, and operations—to align partnership, CRM efforts, and promotional strategies.

• Performance Tracking: Monitor the effectiveness of partnership initiatives and CRM and promotional campaigns, providing insights and recommendations for continuous improvement.

• Team Leadership: Manage and guide executive team members to execute partnership and CRM strategies effectively, fostering professional growth and alignment with departmental goals.

• Budget Management: Plan and manage marketing budgets to maximize ROI.

• Market & Competitor Analysis: Conduct research to identify new partnership opportunities, CRM and promotion trends

 Qualifications:

• 3-5 years of experience in partnership management, CRM, marketing, or a related field, preferably in fashion, retail, or F&B.

• Strong presentation and negotiation skills, with the ability to create persuasive pitches and secure partner support.

• Proven experience in setting up and managing CRM systems to drive customer engagement and retention.

• Data-driven mindset, with the ability to initiate, implement, track, and optimize promotional activities for enhanced performance.

• Excellent organizational skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Strong interpersonal and leadership skills, with the ability to work effectively with executive team members.

• Familiarity with digital marketing tools, CRM software, and data analysis.

• Understanding of urban culture, street fashion, and lifestyle trends that align with SIWILAI's brand positioning.