PR Marketing Manager (F&B Business)
About SIWILAI
SIWILAI represents refined street culture and lifestyle in Thailand, rooted in the heart of urban Bangkok. As a connoisseur of civilized taste, SIWILAI curates fashion retail, social clubs, and cafés, setting the standard for premium urban experiences.
Our business: Siwilai Store, Siwilai City Club, Siwilai Radical Club, Siwilai Sound Club, Siwilai Café
Key Roles and Responsibilities:
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Lead new concepts and ideas to manage creative activities and projects of public relation to provide information and news about products as planned to build positive image and increase customer base for the organization
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Develop information and news about opening new branches and products to provide updated information to offline media and online media to present organization products to target groups
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Build and maintain good relationship with journalists, including managing interesting and useful topics and articles to apply in public relation of the organization more effectively
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Coordinate with internal and external organization and business units in public relation to support the operation effectively within time
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Cooperate and manage the work of influential people of the social media sphere, control the execution of influencer management projects and contribute to their success.
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Search for decent influencers suitable for the company niche, approach and build long-lasting relationships with them.
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Keep up to date with new knowledge and technology as well as relevant rules and regulations to apply in the operation efficiently
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Take care and advise staffs to ensure effective performance and promotion preparation
Qualifications:
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Bachelor’s Degree or higher in Communication Arts, Marketing or related field
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5 years of experience working in Public Relation, Influencers with team leading
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Understanding in marketing related to organization business
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Ability to work under pressure in a fast-paced/rapidly changing environment
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Excellent interpersonal skills
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Pro-active personality and problem-solving mindset
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Strong communication skill in Thai and English