Staud

In 2015, Sarah Staudinger and George Augusto co-founded the LA-based brand upon the idea that fashion shouldn’t just empower women. But at the heart of STAUD is design. Think a scrupulous attention to detail, a natural opposition to the typical, and a feminine aura that’s equal parts seductive and self-governing — all whilst leaving room, of course, for the occasional mushroom trip or jaunt to the beach (or both). If fashion is a never-ending pursuit of style, then STAUD is what happens after you’ve found it.